Services - Training - Media Training

The Media Training offered by Medialink addresses two fundamental points of relationship with the press: the relationship practices with the press and the best way to send out messages from the company to the press.

This way, the Medialink Media Training is divided in three phases, encompassing:

1.What to say to the press
• What message to send out to the press
• How to send out these messages to the press

2.General Vision
• The Press in Brazil
• Who are the journalists
• How do journalists work
• Particularities of journalists work

3.Relationship with the press
• What you must know before talking to the press
• Relationship practices in dealing with the press
• What to do and not to do in communication with the press
• Critical situations

4.Practical exercise
• Interviews simulation with contracted journalist (printed or electronic press)
• Performance evaluation and recommendations